Five fictional website concepts

Five sectors. Five different directions.

The original four studies were published on 15 September 2026. Fleur d’Atelier joined the collection on 29 October 2026. These personal design studies explore different ways to present a business online. They form one collection of fictional concepts, not five client commissions or businesses to contact.

The full demos live on SimplyShapedSites, separately from the in-house website family and the maintenance work for Gymboree Geneva. This portfolio gathers the collection and its story in one place.

Explore the concepts

Atelier du Bois — carpentry and fitted interiors. Wood, materials and details take the lead in a restrained presentation of an artisan’s craft.
four & mie — artisan bakery. Warm colours and real bread photographs create a welcoming shopfront.
Studio Coupe — hair salon and barber. Bold typography, black and white, and a touch of blue give cuts, colour and beard care their own place.
La Clairière — chalet and mountain stay. Landscapes and natural materials set a quieter direction for an imaginary accommodation website.
Fleur d’Atelier — florist and seasonal bouquets. Real flower photography and warm paper colours frame an imaginary neighbourhood shop.

All five demos are in French. Their buttons demonstrate possible interactions; they do not make bookings, send enquiries or take payments. Any services, prices or availability shown belong to the fictional examples, not to an operating business or the SimplyShapedSites offer.

Real photographs, clearly credited

The designs use real photographs rather than AI-generated pictures. The previews below are screenshots of the demos, not additional generated mockups. Photo sources and licence information are available in the shared photo credits and from the demos themselves.

The photographed people and places do not represent these fictional businesses. In particular, La Clairière is not a listing for the real property shown in its photographs.

An example, not a template to sell as-is

These concepts show different visual directions, rather than finished websites for sale or promises to deliver all of their features within a fixed package. For a real project, content and scope would be agreed around the business’s needs. Explore website services on SimplyShapedSites.